Spice Announces Sonam Kapoor as its new Brand Ambassador

The Gorgeous Actress will be the New Face of Spice

Mumbai, March 25, 2010:* Spice, a multi business diversified conglomerate with interest in telecom, entertainment, financial services and technology operating in Israel – Indonesia region, today announced the appointment of emerging actress Sonam Kapoor as its brand new face across the mobility businesses including mobile handsets, mobile retail and value added services. The association with the actress will be effective from immediate effect.

Sonam Kapoor started her career as an assistant director to Sanjay Leela Bhansali during the making of the film Black. The charming actress is one of the brightest emerging stars of the Indian Film Industry with successful movies like Saawariya and Delhi 6 to her credit.

Speaking on the appointment of Sonam Kapoor as the new face of brand Spice, Mr Vivek Bali, Group President, Global Branding & Marketing, Spice said, “We are very happy to associate with a talented and versatile actress like Sonam. We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam will seek to establish and achieve exactly that. I welcome her to the Spice family, and look forward to a long and successful association.”

Speaking on the occasion, Mr Kunal Ahooja, Director & CEO, Spice Mobiles Ltd. said, “We are quite delighted to associate with a vivacious actress such as Sonam Kapoor, who I feel is the perfect fit for a strong, energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam.”

Speaking in the same vein, Sonam Kapoor added said, “I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them.”

In the past Spice have had long, successful associations with leading actresses from the Hindi film industry including Priyanka Chopra and Katrina Kaif as brand ambassadors.

About Spice Mobiles Ltd

A flagship company of the Spice Televentures business vertical, the BSE /NSE Listed Spice Mobiles is one of the fastest growing mobile handsets brands in India with a market share of nearly 5% and an annual volume of 5 million plus devices. known for its innovation , Spice Mobile has launched several firsts including the Dual SIM series of phones – across GSM, CDMA, Triband and Touch Screen PDA formats. Spice Mobiles also became the first company in the country to introduce the Dual Memory Card Slot (Micro SD Card phones) through its new Intelligent Qwerty series. The company has been the winner the 2007 Golden Peacock Award for Innovation.

About Spice Global

The Spice Global diversified conglomerate was founded by and is led by leading industry captain Dr. BK Modi. The conglomerate has a long and rich 30-year history of leadership in Telecommunications, Technology, Office Automation etc

The group was founded in 1980, and has been at the forefront of several pioneering efforts in technology products and services including - The first photocopier, fax machine, printer, the first 3½ inch floppy for desktops to the first Mobile GSM service call, the first Dual SIM Phone, the First Mobile Internet Apps platform and many more. With offices across Singapore, New Delhi, Mumbai, Los Angeles, Shenzen and a business presence spanning Israel-to-Indonesia, the US$2 Billion, 12000 workforce-strong conglomerate operates businesses in the Telecom Devices & Services vertical, Entertainment & Content, Financial Services and Emerging Technologies including IT.