INDIA’S RELIANCE BIG ENTERTAINMENT AGREES TO ACQUIRE 50% SHAREHOLDING IN CODEMASTERS

London, April 5, 2010: Codemasters, the leading British developer and publisher of world-class video games, announced that Reliance Big Entertainment Ltd. (RBEL), a part of India's Reliance ADA group, has agreed to acquire a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005.

RBEL's gaming division, Zapak Digital Entertainment Ltd. will oversee the Codemasters investment.

Zapak is the largest gaming company in India, with interests in online casual games, massively multiplayer online games (MMOG) publishing, India's largest chain of gaming cafes and physical distribution of gaming software. Zapak also controls Jump Games, an award winning international mobile game development and publishing company with global distribution across Asia, Europe, North America, and South America.