Samuel Sunder Singh, Founder, Re-minders, Chennai

20th Dec 2010
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Reminders

I know internet softwares, applications, mobile apps, good old diary and for some the unparalleled office secretary does it, but entrepreneur Samuel Sunder Singh had a good reason to start his business venture Re-minders. Re-minders (http://re-minders.in/) as the name suggests is a venture solely into reminding you of any and everything related to your personal and professional life. Ask Sundar on what made him start Re-minders when people have so many options? And pat comes his reply, “yes technology is there to remind but as humans we need human intervention to remember something in this chaotic and over worked world, moreover we need intelligent reminders, for instance, birthday reminder a night before the D day or early morning. We did a study and found that more and more number of people are forgetting basic essentials on a daily basis – be it a friend’s birthday, your daughter’s PTA meeting or just about the important meeting next week.”Sundar says, “I piloted Re-minders in Chennai and the response we got was phenomenal. Housewives, Students, and Young Couples, Professionals everyone was logging on to our services.” This promted Sundar to set up Re-minders in Bellary and soon start operating in Coimbatore and Karnataka.

How does Re-minders work? It’s a simple model, where a user (who needs to be reminded) pays a nominal subscription fees to be reminded. A user can either log on to Re-minders website or call them on their numbers. Re-minders has a centralized call centre where all the data is fed and reminder calls made. The value proposition is one rupee a day to be reminded.

Sundar believes that the venture has potential to scale up into a large operation with branches in every city. “Paying a rupee a day does not pinch the time starved people and as time progresses we can build on the user base to offer various value added services.” Now that’s a food for thought indeed.

But the question is how he is planning to scale up? We have built a franchise model and our first franchise in Bellary has come on board. Moving forward we will have franchises in all the cities, they will get the customers while the operations, call centre will be centralized in Chennai office.

Sundar is ably supported in this venture by his wife, both husband and wife duo are working hard to make Re-minders a part of as many individuals as possible. What stands out is their passion and unwavering faith in making this concept work.

Reminders

Sundar says, “taste of the pudding is in eating, you have to experience our services to know the kind of relations we are building with our customers, we invariably get to know the important days in their lives and we ensure to make those days special in our own ways.We plan to have various value add services soon too.”

Its an interesting concept indeed. I for one have subscribed to their services as I am technically challenged and have an unbeatable record of forgetting all the important personal dates in my life

Lets wait and watch how Re-minders gets accepted among its target audience, it’s an interesting and once its able to achieve a critical mass then hopefully there will be no looking back for the couple.

We wish them all the best and hope to see this business idea grow with time.

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