SAP Software to be Available in Hindi, Indian Customers to better leverage technology in local language to enhance reach

AP AG (NYSE: SAP) today announced its plans to develop and localize its industry leading software applications in Hindi. Continuing its investments on localization for the Indian market, SAP plans to develop the Hindi version of its Human Capital Management (HCM), Employee Self-Service (ESS), ERP Financials and Logistics solutions. In addition, SAP will also develop the Hindi version of its Citizen Services Applications.

The Citizen Services Applications, which will be available sometime in 2012, will be of great utility for government organizations like municipal corporations whose main charter is to offer Citizen Services. The language localization is yet another important milestone for SAP in India. In keeping with the philosophy of leveraging the local expertise, a significant amount of work on this project would be done in collaboration with local Indian partners.

“India is a key market for SAP. With a majority of Hindi speaking population, there is a need for organizations to implement technologies in their local language to deliver timely services to attract and serve citizens better”, said Yueting Zhou, Senior Vice President, SAP Globalization Services, “Localized by SAP Labs India, we are very excited that Indian customers and partners can now leverage SAP in Hindi to make solutions available across segments and remote cities to drive the next wave of IT in India,” he added.

“SAP applications in Hindi will significantly increase our customers’ ability to increase efficiencies and reach out a much wider set of stakeholders. The Hindi release of our applications will provide SAP a competitive edge and help in expanding our footprint in the government as well as for-profit organizations.” said Alok Goyal, Chief Operating Officer, SAP India.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.