There was a time when people used to think twice before booking a railway ticket online but times have changed, and now people are buying diamonds online! This concept might have been considered preposterous at its advent but it has grown and people have embraced the idea of buying jewellery online.
CaratLane is India's largest online retailer of certified loose diamonds and diamond jewellery. Now why would anyone want to buy a diamond online? CaratLane lists down the following points:
Price and Budget: The company claims that their prices are up to 25% lower compared to other retailers in India.
Largest Range: Their tie-ups with some of the most reputed diamond suppliers in India and abroad gives the customer a wide range.
Shopping Convenience: This is always the biggest plus point of online shopping.
Informed Shopping: CaratLane provides a lot of information on its website which might help the user to make informed decisions before buying a diamond.
CaratLane provides free shipping on every order and provides an authenticity certificate with every diamond. There are many technicalities associated with a diamond like the four C’s. They are Carat, Colour, Clarity and Cut. There is a search box available for the kind of requirement. The search for a round diamond leads to a list of choices and selecting one gives its detailed description. The screenshot of this result is shown here:
A range of payment options are provided which includes 6 or 12-month EMIs which are currently available from ICICI & HDFC. CaratLane is an ambitious venture and people have shown positive response which is very encouraging for the e-commerce industry.
Jubin Mehta | YourStory.in