Pepperfry.com Raises US$ 5 Million Series A Funding from Norwest Venture Partners

Pepperfry.com allows Indian shoppers to affordably indulge their tastes for stylish, high quality lifestyle products without burning a hole in their wallets. By Christmas 2011, Pepperfry aims to offer a range of 25,000+ pocket happy lifestyle products across multiple categories such as Clothing, Furniture & Home Décor, Precious & Fashion Jewellery, Lifestyle Accessories and Personal Care. Headquartered in Mumbai, Pepperfry also has on ground sourcing and fulfillment operations inDelhiandJodhpur.Ambareesh Murty, CEO, says, “Pepperfry’s goal is to make affordable indulgence possible. We will ensure our customers get competitively priced lifestyle products without needing to compromise on style or choice.”

Ashish Shah, COO, adds, “We understand the joy customers experience having access to stylish bargains across a broad range of desirable products. Our team’s extensive category experience allows us to select a wide variety of popular items, merchandise them well to aid the buying process, provide third party certifications where required and back this up with great support and fair return policies.”

Commenting on the investment, Niren Shah, Managing Director, Norwest Venture Partners India (NVP India) said, “Our decision to invest in Pepperfry was an easy one. Pepperfry has a strong team, extensive e-commerce and retail expertise and great execution abilities reflected in the imminent launch of www.pepperfry.com in less than five months since commencing operations. We are excited by the e-commerce opportunity in India and believe that Pepperfry is a great addition to our robust global internet portfolio. I wish the team the very best.”

If you too are excited by the E-commerce opportunity in India, then register now to attend E-Sparks 2011 - India's First E-commerce Startup Showcase, to be held on 17th December, Bangalore!