You may judge a book by its cover, and whether or not, you will a judge a candidate by his/her resume.
So if the first impression, is the last, getsetResumes.com steps in to make it right.
A Resume Service launched from Delhi in June 2011, getsetResumes.com have their primary focus on writing crisp, and to the point Resumes and Applications for professionals and students who face difficulty with written English and who lack the time. They are also the pioneers of LinkedIn Profile Development and Mock Tele-Interviews in India. Their services include Resume Writing, Statement of Purpose / Essay Writing, Application Letter writing, Cover Letter Writing, Follow Up Letter Writing, LinkedIn Profile Development, Conducting Telephonic Interviews and First Level Screening of Candidates.
LinkedIn Profile Development:
“I was particularly intrigued by this particular service, knowing how much the digital CV’s of today matter. So I asked Rajat, founder of getsetResumes, to tell me how it works. “No rocket science in this. We map the resume of candidates to their LinkedIn profile and add sections along with specific keywords which make the profile easy to search and show at the top when recruiters look for hires. We write very crisp and keyword rich headlines to optimize profiles. We also search and tabularize a set of 15-20 very relevant groups and associations which the candidate should join. Finding these groups is done through a variety of methods (which I cannot put in writing). We guarantee 90% completion of the profile. Basically this works for candidates who either have not bothered to touch their LinkedIn profiles or are short on time to do all the hard work in making their profile searchable,” he explains.
Similar market players include naukri.com, shine.com etc. So they have some tough competition in this space. “Although now shine has started the LinkedIn thing at more than double our price! But we pioneered LinkedIn Profile Development and Mock Interviews in India, and that’s our USP. When it comes to Resume or Application writing we go great lengths to ensure 100% satisfaction of our clients. We offer a no-questions-asked 100% Money Back Guarantee to clients if they are not satisfied with their resume. We are the first and only ones among other players this confident about our service! We also offer a Free Resume Review to anyone on our website, something which I haven’t seen other players offer!” Rajat adds.
Apart from the hosting and payment gateway charges, they did not incur any other setup fee. So in a way they have been cash positive since the beginning. Their website generates cash, through the fee they charge for various services, which is then used for marketing, freelancers’ fees and office rent. Right now they generate enough cash to keep them running, though they need to increase profits to grow!
They also sometimes earn through resume workshops that they conduct at institutes and colleges which adds to their cash inflow. Apart from this they also sometimes earn by placing candidates with employers, whenever they get such a query and their candidate gets selected. It’s an HR consultancy sort of a business which they are not directly into. But if they get a query, they oblige.
“Regarding margins, if you look at our services we are generally priced in the 1000-2000 range. Because of our low prices we are able to attract many customers who do not prefer such a service from other players because of their higher prices. After deducting a 40-60% fee which we share with freelancers, the remaining is our margin which goes into operations. Obviously not all resumes are shared with freelancers, so sometimes we get to keep the entire fee ourselves (minus the payment gateway commissions of course),” Rajat tells YourStory.