Learning 1. Don't do it alone. Spend 1/3 of your time recruiting. Share the workload to do more.
Learning 2. Step out of your comfort zone
Learning 3. Be shameless. Snapdeal sold cheap condoms on valentine's day
Learning 4. Your culture will define your success: Fashion show, painting eggs at easter, etc.
Learning 5. Constant innovation is a must. Don't copy/paste and be 'XYZ of India'. Be right for India.
Learning 6. Break Clutter - Create a brand that is discontinuous. E.g. Pumps for wells in Rural India.
Learning 7. Service is the only differentiation in the long run.