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5 Tips to Network Effectively at Events

Raghu Mohan
27th Aug 2012
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Social networks have given a new definition to networking. A social network like Facebook can gather millions of people on its platform at any given time of the day and it is possibly the only form of a network that can exhibit such a number.

Business networking on this platform is possible but nothing comes close to the good old face-to-face meetings. Connecting over a social network is great but it is always good to have a physical rapport. So if you’re out to make solid business contacts, you are better off at a live event.

Allow me to objectify networking; making the contacts that you’re going to need in the future. And networking at events becomes essential if you're a startup. Here are 5 networking tips for you to follow –

#1 – Stop being shy

Indian’s and more specifically techies are painfully shy! Relax! The best bit about these events is that everybody is here to network; they want to meet people like you because you want to meet people like them! So loosen up, wear your best smile and say Hi! Besides, what’s the worst that can come out of it; no one is going to penalize you for talking to them!

So don’t let your shyness come in the way of the contacts that your business deserves!

#2 – Don’t be fake

A lot of the time, people pretend to be people whom they’re not. This is usually because they’re trying to emulate someone whom they think is a good at making contacts. Remember, you are the best at being you! By being yourself, your mind doesn’t need to worry about how you’re speaking and can concentrate more on what you’re speaking.

If you’ve got an idea that you know is worth something, speak about it without insecurity; if the listener doesn’t like it, it doesn’t make your idea any less awesome. Be yourself and speak business, because 9 out 10 people can tell if you’re not being yourself.

#3 – Have a sales pitch handy

When asked about your business, you do not want to be found looking for words! Make sure what you say about your business to others conveys exactly what you’re doing. Beating around the bush and not being concise about your work, like everyone else, is not going to help in people remembering you!

Have a couple of sentences (rehearse it even), which explains what you do and why you do it. This saves people from assimilating your ummms and eerrrmms!

#4 – Don’t be selfish

Yes, it is understood that you are networking for your business, but a certain level of empathy towards someone else transcends the line of being a contact and opens the gates to the realm of friendship. It is as important to listen as it is to talk. Furthermore, if you think you can help the other person, offer your suggestion to them. Don’t be condescending about their inferior knowledge (we all tend to do that), rather offer your help and expertise.

In the quest for objectivity, little attention is paid towards the intangible aspects of communication, but these soft skills are the X factors that set you apart from a mere contact to being a friend.

#5 – Maintain a relationship and follow up

Now that you have made a face to face contact, leverage the larger online networks to keep in touch and maintaining a relationship. Do not forget a person that you met at an event; you never know who your business will need! Find them on a social network and maintain a relationship with them. Make the contacts you made more than just a name on a visiting card and someone who can potentially be of help to you someday. An occasional ping or a phone call can do a world of good to your relationship with your contact.

These are 5 very basic points you should take care of. How about trying them out at Techsparks? 

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