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Luminous Water Technologies Takes a Bite Off the India's INR 3,800 Crore Water Purifier Industry

Team YS
26th Sep 2012
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Luminous has now marked its foray into the Rs.3,800 Cr. Water Purifier Industry by launching a ‘Touch Technology’ RO water purifier- Livpure under ‘Luminous Water Technologies Pvt. Ltd’.

Speaking at the launch, Mr. Rakesh Malhotra, Chairman, SAR Group, and Founder Luminous Power Technologies, said

“With a strong conviction in our belief ‘Shudh Pani Swastha Bharat’, we have forayed into water purifier business with an earnest endeavor to make available hygienic & pure drinking water all across the country. Our aim is to be the No. 1 player in the water purifier industry by 2017.”Talking of investments, Mr. Malhotra said, “The group is committed to invest Rs. 500 crores to achieve Rs. 2000 crores sales by 2017 in the water purification and related industry. The entire investment is sourced from internal accruals and without any external debt/ equity. Out of the total corpus, Rs. 200 crores would be dedicated to manufacturing and R&D processes whereas Rs. 300 crores would be invested in engaging the consumers with the Livpure Brand experience and real-time touch points to experience Quality , Service with Innovative solutions to their problems.”

Sachin Tendulkar, who has been associated with Luminous for over four years has now become the Brand Ambassador for Livpure “I” RO Water Purifier.

Formally launching Livpure “I” RO Water Purifier from Luminous Water Technologies, a SAR Group venture, Sachin Tendulkar said, “I am happy to be associated with Livpure “I” RO Water Purifier from Luminous; which represents good quality products. I wish Mr. Rakesh Malhotra and his team all the success."

Watch this space for more updates from Luminous.

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