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GKBOptical.com Launches Virtual TryOn Facility for its Online Store

Team YS
2nd Nov 2012
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GKB Optical.com is an eyewear store and online retailer in India, for over 60 brands, and over 5000 products sunglasses, eyeglasses and contact lenses. Customers can select products based on any criteria like Color, Shape, Brand, Material, Price range, etc. For a complete eyewear shopping experience, customers can use the virtual ‘Try-On’ tool, to see how the glasses look on their face. Customers also get facilities such as Free Shipping, Cash on Delivery, Free Eye Testing at any of our outlets, and service at any our 60 Stores across India.Don’t just buy. Try and buy seems to be the new shopping mantra at gkboptical.com. The online eyewear company has developed an application called Virtual Try-On, through which site visitors can try on over 4000 sunglasses and spectacles with just a few clicks.

The Virtual TryOn tool is currently one of the most evolved virtual trial tools in India, and has been built using open source technology. Site visitors can select their choice of styles, brands or price range. All a user needs to do is use their photo to try on the eyewear. They also have the choice to use default face shapes. You can drag and drop to move the glasses on your face, or even resize them. If users like certain frames/sunglasses on their face, they can save up to 9 different looks, and even share it with their family and friends using social media channels like Facebook.

Dhruv Gupta, CEO, GKBOptical.com said, “The intention behind building this application is to guide the user through their experience and enable them to virtually try eyewear before they buy; just like they would in a retail outlet. The virtual try-on was developed to make online eyewear shopping easy and fun for everyone on our site. And it’s open to use for anyone. It does not require login or signup. The application is always evolving, based on user feedback. Our team keeps thinking of new ways to make it better.”

The Virtual Try-On application was soft launched in October, and is already being used over 1500 times daily, and growing.

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