A lifestyle portal for men, MensXP.com was founded 3 years ago by Angad Bhatia. In an announcement today, Times Internet has acquired the company and will help to expose it to a larger audience. Indian men are constantly looking for relevant information that matters to them - anything from fashion, to health, to technology, to work life.
"Their team has built a relevant site which millions of people have visited to learn about things that matter to them. And they've worked with advertisers like Burberry, LG, Samsung, and more to help them reach the economically rising, urban Indian male looking for a chic, cosmopolitan lifestyle," said the release.
Speaking on the matter, Satyan Gajwani, CEO, Times Internet, said, "This is really exciting for us because not only are we bringing in a strong platform, but we are bringing onboard an awesome, entreprenurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs that can take their businesses to the next level with our support."
“We are extremely excited to work with TIL, especially at a phase that is witnessing the organization undergo a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the defacto lifestyle platform for Indian consumers. I am happy that Satyan believes in our vision and together we will aim build something great," said Angad Bhatia, Founder & now Business Head, MensXP.com.
Goal of the acquisition is to make the content better and expose it to a bigger audience.
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