[YS TV] Weighing BigRock's prospects in the Indian web domains business with its GM, Shashank Mehrotra

India is coming online and DirectI's, domain name vendor and hosting service, BigRock is going to be a key catalyst to this trend. As one of the leading service providers in this space and one of the few Indian names in the business, BigRock has the home ground advantage, when compared to the international players in the domains space who are looking at India as a viable market.

The business brain powering BigRock belongs to Shashank Mehrotra, who takes care of marketing and strategy for this business vertical. In a short visit to the YourStory.in office, we got to speak with Shashank on a whole host of topics around this business of domain names and hosting in India and where BigRock fits into the picture. Watch the video to know more; the next business to come online, might just be your's -

"Through our work with numerous advertising and sales campaigns, one of the things that we got to learn is that many of the words that we use today, such as domain names, is still alien to the kind of customers that we're getting today. But almost everyone understands website. As a result, almost all of our communication is in the education space. "Got a business? Get a website." - Something along those lines."

Stay tuned to YS TV as we bring you more thoughts and opinions of more leaders in the Indian startup ecosystem.