Necessary Elements of Digital Marketing for Startups

• In a previous post, I shared my thoughts on “What Startups need to focus on While Marketing”. Digital marketing is a key approach that early stage ventures can effectively leverage to grow their business and venture. In the slide deck below, I have shared my thoughts on:Building your content strategy for digital marketing
• Must have, good to have and nice to have elements of your digital marketing mix
• Challenges you are likely to face as you roll out digital marketing tactics and approaches you could try to address them
• What your digital marketing dashboard should look like
• Balancing digital and offline marketing

Would love to hear from you and what you are seeing on your digital marketing endeavors in your businesses!