Amazon introduces “Amazon Associates Program” in India

Amazon.in today unveiled the Amazon Associates program in India –a marketing program that lets online publishers monetize their content by advertising contextually relevant products and referring visitors to Amazon.in. Publishers can select from over 17million books, DVDs and Audio CDs, Consumer Electronics, and the entire Kindle range of devices. It’s free to join and an effective way to improve experience for visitors and make money at the same time.Amazon Associates provides a cost-per-action advertising model where any associate ranging from large and small businesses to bloggers, authors, nonprofits, personal home pages and more, can easily create a link to a contextually relevant product from the Amazon.in catalog. Associates earn a percentage-based referral free when customers click through and make a purchase on Amazon.in. The commission extends to all products the visitor buys and not just the specific product that was advertised.

Amazon is launching the Associates program with commission rates ranging from 5% for Consumer Electronics to 10% in all other categories, including Books, Movies and all Kindle devices.

Amit Agarwal, Vice President and Country Manager, AmazonIndia, said

Millions of online websites, small and big, around the world showcase relevant Amazon products and earn high commissions. It is a win-win proposition, your visitors see contextually relevant products and you have a new source of income. Associates in India will have access to the same tools and the trustworthy tracking and reporting that millions of associates worldwide have enjoyed over the last 17years.