Fitness startup Stepathlon joins hands with Britannia NutriChoice for 2013 run

Entering into fitness partnership with Stepathlon for ‘virtual race’ is Britannia NutriChoice, the makers of healthy snacks. Stepathlon is a pedometer-based, mass participation corporate initiative that motivates individuals to take 10,000 steps a day for 100 days, as recommended by global health authorities. It is a race around a 'virtual world' for companies of all sizes, across all industries and countries.

Commenting on the partnership, Anuradha Narasimhan, Director- Marketing, Britannia Industries said, “The reality of today is that people consume health in mind but don’t act on it. We believe that even small yet smart choices can lead to an Active Life. Stepathlon is an important initiative in this direction; it motivates people to give up sedentary behavior and get into a habit of staying active. With Stepathlon, we plan to reach 75,000 corporate executives this year.” Ravi Krishnan, co-founder & CEO, Stepathlon Lifestyle said, they were delighted to partner with Britannia NutriChoice for the second edition of Stepathlon. “It is a fitting partnership as we share the conviction that activity and nutrition are core elements in achieving a well-balanced lifestyle,” he said.Talking on Stepathlon, Rajesh Subramaniam CEO Firstsource Solutions which will be participating in the run this year said, “Stepathlon’s simplicity, relevance and inclusiveness makes it a good initiative to promote health in a goal and team oriented environment. Firstsource will have Stepathletes from India, Sri Lanka, Philippines, the UK and the US engaging in the ‘virtual race’.

Read the Stepathlon story here