How to make a brand relevant online?

These are findings of Socialogue -- an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. Ipsos is world’s third largest market research company, with office in 84 countries. Ipsos Global @dvisor is a 24-country online monthly syndicated research service used to generate information for media and clients. Each month 500-1000 interviews are completed per country among 16-64 year old males and females.