Interestingly, it had been reported way back in December 2012 that TicketGoose was aiming to raise its 2nd round at INR 25cr by mid 2013. While the current deal does fall short of that figure by ~INR 7cr, it definitely increases interest in what is a huge potential market. The total value of bus tickets sold annually is estimated at between 30,000 – 40,000cr, of which only 5-10% is currently done online.
TicketGoose plans to use the fresh capital to improve customer experience through spruced up technology and more value-added services, while expanding geographically. TicketGoose has 130 employees at its offices in Chennai, Bangalore and Hyderabad. The company is looking to clock a turnover of INR 100cr in the current financial year, which is about a sixth of what RedBus reported as gross value of transactions for the last fiscal. But when over 90% of the market is potentially up for grabs as more transactions move online, it could still be anyone’s game to win.