Aruna Schwarz of Stelae Technologies at TechSparks 2013

Aruna Schwarz, Founder & CEO, Stelae Technologies was among the few women entrepreneurs at TechSparks this year. This France-return Chennai based entrepreneur has created Kimaya – a product that transforms content from unstructured sources like PDF, word document, etc and creates structured, reusable content. Focused on aviation sector, company accounts, legal content and publishing content, Stelae is helping automate the manual semi automatic work done by BPOs and outsourcing companies.Aruna looks back at her product development journey as an exciting one and says their sharp focus on building products has been the key. “We have never diversified ever by working on services. So the message to software companies building products is to stick to products, not get diversified, not get disheartened,” she says.

Hear about her journey from France to India, customer acquisition and scaling theories in this video.