Looks like the electronics segment is not going to be an easy one to beat even after the Flipkart-Myntra acquisition and focus on fashion business. At least the demand for Moto G and Moto E speaks in the favor of this statement.
Flipkart has announced that they are going to replenish the Moto-E stock with 20,000 more units. It’ll be available for ordering from 11 AM, 23rd May.
— Flipkart (@Flipkart) May 22, 2014
After massive sales of Moto G in India, Motorola launched Moto E, the next smartphone designed to expand the power of Internet to mobile users in India today in Delhi. The Moto E would be exclusively available on Flipkart.com for INR 6,999. India was the first market where the phone was unveiled followed by launches in five other countries in the world.
Motorola is pushing the boundaries of the value equation even further with Moto E, a new class of smartphone that’s fully loaded and fairly priced — a perfect combination for savvy shoppers and first-time smartphone buyers. Smartphones haven’t always come at smart prices and Motorola believes that people shouldn’t have to compromise on quality, style or experience.
‘Moto E is an incredibly powerful smartphone designed for buyers who are price sensitive and those who have not been able to experience the internet on their feature phones. We have been successful in packing spectacular features at a price that we believe would be affordable for buyers in India and other emerging markets. We are focused on bringing smart solutions for real consumer problems.’ shared Magnus Ahlqvist, Corporate Vice President, EMEA & APAC, Motorola Mobility.
Moto E has been perfectly tuned to the needs of Indian mobile users and stands true to Motorola’s mission of bringing power packed smartphones that are smartly priced. In an exclusive partnership with Flipkart, Motorola entered the market with the Moto G, an exceptional phone at an exceptional price and now the best-selling smartphone in Motorola history. This was followed by the introduction of Moto franchise and flagship Moto X, which brought new value to smartphone buyers through exclusive experiences like Touchless Control and the fastest software upgrades in the industry.
Being excited about the launch of Moto E on Flipkart.com, Sachin Bansal shared “Once again we bring great selection and service to our customers in partnership with Motorola Mobility. We have seen a very positive response for the Moto G and Moto X. And now, the combination of Motorola and Flipkart brings Moto E – giving everyone the opportunity to own a smartphone that is true value for money.”
Built to last – Moto E has a high-resolution 4.3” display with 256ppi, the sharpest in its class. Everything from photos to videos to web pages comes to life in brilliant detail. Plus, Corning® Gorilla® Glass and a water-resistant splashguard help protect it for lasting durability.
Power to last – With a long-lasting 1980 mAh battery you can go all day without plugging in. So you can think about everything you want to do, not how much time you have to do it.
Software to last – Moto E runs Android™ 4.4.2 KitKat®, the latest version of the world’s most popular mobile platform. And with a guaranteed upgrade,you’ll know you’re always up to date with the best Android experience.
Style to last – Moto E features colorful interchangeable backs — called Motorola Shells — providing more than 20 color and design combinations to let you personalize the look of your phone.
- Powerful Qualcomm® Snapdragon™ 200 processor with dual-core CPU and 1GB RAM, all the power you need to multi-task without slowing down.
- 5MP rear-facing camera with Motorola’s streamlined camera interface; touch anywhere on the screen to take a shot, capture panoramic pictures or record video.
- MicroSD slot for up to 32GB of expandable memory to save photos, videos, music, movies and apps.
- Built-in FM radio — just tune in to listen to your favorite stations or pick up a new signal.
- Dual SIM with intelligent calling. Moto E learns your usage pattern to determine the best SIM for an outgoing call.
With the Moto E, the company wants to radically transform the mobile industry once again by making quality smartphones that can do great things available to practically everyone. Motorola believes it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all.
With that price of Rs. 6,999, Moto E is going to drive the next wave of smartphone market.