Email marketing continues to be a highly effective one-to-one marketing tool. It helps brands develop intimate relationships with their customers and gives them a way to communicate on an individual basis which ultimately leads to strong brand loyalty and long term customers. With email being such a powerful marketing channel, it's important for businesses to understand who's opening their marketing messages, how those users are interacting with them, and be able to instantly communicate with their customers, and that's exactly what Cirrus Insight was built to do.
In a recent interview from San Francisco, Murray Newlands talks to Brandon Bruce from Cirrus Insight about his company's services, how it's grown and evolved, and what the future holds for its latest product release.
To find out more, watch the full interview below:
These are the key takeaways from the video:
In the interview, Bruce announces the launch of Cirrus Insight's brand new mobile application which allows the company to bring SalesForce into the mobile inbox. Essentially, Cirrus Insight has taken their web-based service that combines the Gmail inbox with SalesForce, and brought it to their users' mobile devices—a request that they had been working on for quite some time.
With the new Cirrus Insight mobile application, users are able to saves emails to SalesForce, track who's opening emails, create new leads and contacts, close opportunities, and more.
Cirrus Insight was launched in 2011 with the intention of combining Google apps, specifically Gmail to SalesForce, which had not yet been done. Brandon explains that these two cloud platforms are arguably the most important, and most often used amongst businesses, so it was important to be able to tie them together, which is what Cirrus Insight set out to do.
For the end user, the advantage of Cirrus Insight's new mobile app is that they now have a big productivity advantage, according to Bruce. According to him, it's hard to switch between Gmail and SalesForce online, and even harder to do on mobile devices, and with the new app, it can be conveniently managed out of your Gmail inbox.
If you have any questions after watching the video, please leave them in the comments below!