With the tagline, ‘YU play God’, Yu Televentures, a subsidiary of Micromax, is aiming to take the Indian smartphone market by storm with its latest product, Yureka. Through its exclusive e-commerce partner Amazon.in, Yu has scheduled a flash sale for 2 pm on Janury 13, 2015. The smartphone is priced at INR 8,999, and for those pre-registering for the sale before December 25, 2014, Yu is providing accessories worth INR 999 for free, their website claims.
The product: Yureka
The Yureka smartphone available in Moonstone Grey colour will run on the CyanogenMod OS 11/Android Kitkat 4.4 OS, powered by 2GB of RAM, DDR3ROM, Qualcomm Snapdragon 615 (64 Bit) processor and run on a 2500 mAh battery.
It will also feature a 13MP rear facing camera and a 5MP front facing camera; connectivity options include Bluetooth 4.0, USB, Wi-Fi. The 13.97cm (or 5.5 inch) IPS 1280*720 screen will be protected by corning Gorilla glass 3 and the phone includes sensors such as G-sensor, proximity, light sensor and gyroscope.
In terms of storage, the phone will have 16GB of internal phone memory of which 12.5GB will be available for apps and mass storage.The memory is expandable up to 32GB through an external SD card.
Yu Televentures has also bagged the sole rights to sell CyanogenMod based smartphones in India ousting potential competitor, One Plus One from India, at the moment.
With launches in major cities and active forums among their developer community and early adopters, Yu is running a marketing campaign #YUplaygod, hinting at the ability of the CyanogenMod based smartphone’s many features which include ability to root the phone without voiding the warranty, unlockable bootloader, and kernel source etc. At a recent meeting in Bangalore, Micromax Founder Rahul Sharma answered queries from the audience about launch date, price, features of the phone and also compared Yureka with the Redmi Note 4G and Vivo X5. After the event, attendees were given access to the Yureka devices to check out and test its features.
Selling through e-commerce portals, the new trend?
After the success of the Xiaomi-Flipkart partnership where smartphones sold like hot cakes within seconds, Yu is aiming for a similar game plan for the Yureka smartphone with Amazon.
What do you think of Yureka? We would love to hear from you.