Ticketing arm of Indian Railway IRCTC doesn't seem to leave any opportunity to capitalise its reach and traction. After partnering with Amazon and Paytm, the government-owned ticketing portal has partnered with mydala to provide deals and offers to customers.
The partnership will give travelers access to the best deals and offers while booking their tickets.
Partnership looks to be a better proposition for both parties. While mydala will have access to IRCTC’s two crore registered users and opportunity to lure 1.2 million daily visitors with deals, IRCTC gets an additional revenue channel.
This partnership is an IRCTC’s move to deliver significant improvement in customer experience. Importantly, this is the third partnership in a row this year by IRCTC. Earlier it partnered with Paytm for train ticket booking through latter’s wallet and Amazon to power IRCTC’s online retail market.
IRCTC has also launched COD from this January.
Speaking at the launch, Anisha Singh, Co-Founder and CEO, mydala, said,
Consumers who visit IRCTC’s portal are usually looking at managing their train journey as well. We have the maximum reach in Tier 2 and 3 cities, with a presence in 196 cities and our network will provide users with the option to do much more – get restaurant deals and lots more and get savings on the same.
Established in 2009, mydala offers customized and cost-effective solutions to advertisers/merchants to reach their target audience through attractive offers and promotional campaigns. The company has four million transacting customers monthly and enables over $50 million of retail every month.
"This tie-up will give millions of our travellers and customers the benefit of not just booking their tickets but also plan their onward journey. It’s another step towards IRCTC’s commitment to its customer’s satisfaction,” said A.K. Manocha, Chairman and MD, IRCTC.
With increasing online shopping in the country and e-commerce players looking to scale faster, IRCTC sees tremendous opportunity to monetize its mammoth registered user base and 1.2 million daily visitors. Moreover, e-commerce companies see IRCTC as a mass marketing platform to showcase their offerings.
Based on industry sources, Amazon had shelled out significant amount to win bid for IRCTC’s online retail initiative. According to reports, Flipkart and Snapdeal have also shown interest in the deal. While the details of IRCTC-mydala alliance aren't disclosed, it seems to be on the lines of Amazon deal where IRCTC will have commission on every transaction along with the base bidding price.
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