The Madhya Pradesh government inked an agreement with online shopping major Snapdeal today to sell 'Mrignayni' brand products to give a global platform to the state's weavers and handicrafts.
With the inking of an MoU between Snapdeal and Madhya Pradesh Laghu Udyog Nigam, 'Mrignayni' brand products will be now available for sale on the online platform, an official release said.
According to PTI, the MoU was inked between Snapdeal and Madhya Pradesh Laghu Udyog Nigam in the presence of Chief Minister Shivraj Singh Chouhan and signed by Snapdeal CEO Kunal Bahal and Madhya Pradesh Laghu Udyog Nigam Managing Director V L Kanta Rao.
The online portal is expected to give a wider market to products by the state's weavers and handicrafts makers by improving their sales, release said. In the absence of middlemen, direct benefits would accrue to weavers and handicrafts persons, while buyers would be alble to purchase products through Snapdeal.
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