Marketing and customer engagement platform for restaurants Mobikon has raised $2.3 million funding led by Singapore-based Jungle Ventures. The brainchild of Samir Khadepaun and Salil Khamkar, Mobikon provides a single dashboard for the entire spectrum of restaurants -- quick service, fine dine, casual dine and cafes to engage customers intelligently with integration across ordering, reservations, feedback and marketing.
The company plans to use the funds to fuel the rapid growth of the company across markets like India, Manila, Singapore, and Dubai. Prior to this round, Mobikon had snapped up $2.7 million during 2012-2013 from Jungle Ventures, Spring Singapore, and Lion Rock.
Mobikon’s flagship platform mEngage gives a complete view of customers to F&B marketers. The company claims to improve revenues (1-2%), increase ROI on marketing spends (3-5%) and help in customer retention for restaurants.
Samir Khadepaun, Co-founder and CEO of Mobikon, says,
F&B business across Asia is set for a period of unprecedented growth, and Mobikon is ideally positioned to spur this growth and at the same time to benefit from it.
He expects to partner with 3000 F&B outlets by the end of this financial year and double the number in another year.
With this funding round, Mobikon is looking forward to achieve some of the most critical scale points, including the launch of its automated marketing platform for the F&B industry.
The Mobikon platform currently powers 65,000 plus reviews, adds over 130,000 new diners and engages 6,00,000 plus diners every month. The company's clientele base includes Copper Chimney, Pind Baluchi, Little Italy, and Pizza Express in India, and Swensens, Red Crab Group, and Select Group, globally.
Anurag Srivastava, Managing Partner & Co-Founder at Jungle Ventures, shared that Mobikon has been consistently growing at 9-10% month-on-month for the last two years. He expects the company to dominate customer engagement and marketing for restaurants, and further believes that Mobikon is well positioned in the disrupted foodtech space to be a market leader in S.E Asia.
Over the last 18 months, the company expanded out of India and is currently present in five countries (Singapore, Manila, Dubai, Macau, and in Kuala Lumpur), with international business contributing to 45% of the overall business.