You’ve probably heard that video is future of marketing. You’ll know how important it is to create a video, and how videos can help you in communicating better. Video marketing is going to rule digital marketing in the future. Small videos help B2B and B2C startups go viral. Videos work well in telling an emotional story with a strong message, as well.
Do you know that video marketing can help you in SEO? You can rank high on Google if your video is rich in keywords and your title is SEO-optimized. Videos can be easily embedded in a website and shared on social media. Just a 2-minute video demo can help your customers understand your product.
You can ask your customers for video testimonials to build greater trust and authority for future customers. You can prepare video tutorials to get customers onboard. You can achieve fabulous marketing results when a video is used with the power of social media. A single viral video can attract thousands of customers to your website.
You might have a great idea content-wise, but no expertise in making compelling videos. You will have a hard time in finding a suitable video maker who is excellentand affordable. Here is all that you have to know to crack this problem in India.
A video has many elements which decide the quality of a video, hence the differences in pricing. A video on the same concept can be made with Rs. 20,000 and also with Rs. 2 lakh. Lights, sound, camera, models, and voice-over artists contribute to cost. To give you an idea, a standard 60-90 sec video with basic quality made by a fresher will cost a minimum of Rs. 15,000. Here are the examples to show video qualities of different pricing.
Check out his previous work and see if he/ she had made similar videos to the one which you are planning to make.
You must compare a few videomakers’ work in order to come to a conclusion.
How to find a video maker/ production house
There are several ways to reach out to video makers
Posting your requirements in a marketplace has its advantages, as you get options to choose from, so you can get a video done in your budget without compromising on quality. Marketplaces do initial screenings, and also give you tools to compare and manage the project systematically. You can also be assured that you will get the quality promised as you get them keep a tab on videomakers.
So, what are you waiting for now? Think of an entertaining concept and leverage the power of video.
(This article is co-authored by Nikhilesh, founder of StagePhod.com)