Along with brands, 90 Seconds also works with agencies on global projects and provides integration with popular video distribution platforms, storage platforms and stock libraries including Youtube, Vimeo, Dropbox and Google Drive. Pieter Kemps, VP of Sequoia Capital, said,

The 90 Seconds team has done a terrific job in building the leading global marketplace for video production. In the large and rapidly growing video market, they offer creative talent and agencies a unique workflow platform to work together on global projects. This has enabled them to build a fast-growing and rapidly scaling model.

In India, 90 Seconds has already produced over 100 videos for companies such as Rolls Royce, Cricket Australia, Financial Times, Oracle, JLL and Exxon Mobil as there is an increase in demand for localised Indian content for large multi-nationals from the 90 Seconds SEA and Australian offices.

Sector overview

eMarketer estimates the content marketing, video marketing, and social media industries to be worth $118 billion and Nielsen reports that 64 percent of marketers expect online video to dominate their strategies in the near future.

There is already sufficient evidence of this - Facebook recently made Facebook Live available to the public with new features and filters. Since 2015, Facebook has also been giving preferential treatment to video content in its newsfeed algorithms. Twitter (with Periscope) and Snapchat are also seeing good traction for their video content. So as demand for video increases, cloud platforms for video collaboration like 90 Seconds and London-based Aframe will see more growth.

Future plans

Tim Norton at their Series A signing

90 Seconds claims that it clocked strong growth of over 300 percent in revenue in the past twelve months. It currently has a global team of 70 working on product, growth and customer success based in Singapore, London, Tokyo, Manila, Sydney and Auckland. They are opening new offices in San Francisco, New York, Hong Kong and Berlin in 2016.

As well as further developing technology and customer experience, this funding round will be used for expansion into new markets in Asia, US and Europe, and strengthening their presence in existing countries.

90 Seconds considers India to be a key growth market  in 2016. It estimates that the current 100 creative freelancers in India will grow to over 500 in the next six months. The team will be spread out across Mumbai, Delhi, Hyderabad and Bengaluru.

YourStory take

Sequoia India, which was recently reported to have closed a $920 million fund, has in the past invested in many non-Indian startups too. Some of the notable ones include - Truecaller, Go-Jek, Tokopedia, Kfit, Carousell, 99.Co, Pinkoi, Zilingo. In almost all cases these investments have a direct or in-direct connection with the Indian startup ecosystem. For 90 Seconds, as mentioned above, India is a clear growth market. With an ever growing internet and smartphone population, many global startups and enterprises now consider India to big market with lot of room for growth. For India-based or India-focused investors such global startups have become good targets, especially at a time when the former are focusing on returns and growth. We need to see how global startups, which have raised funding from Indian investors, will plug into the local startup ecosystem.