Leading a startup is undoubtedly challenging. Taking it from a mere idea to a business and making it profitable is a long, tedious journey, entrepreneurs need to be wary of situations that can negatively impact their company. The business world is very dynamic, and factors both within and outside the organisation can threaten a company if ignored. As an entrepreneur, there are a few signs which should definitely make you uncomfortable:
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Your customer acquisition period is taking too long
During business meetings, you may have estimated the time it is likely to take for customers to get acquainted with your brand. If your brand fails to gain recognition or if the acquisition period takes much longer than the estimated time, it means that your strategy is wrong or that your brand is diminishing.
Your target market is shrinking
When plans are already in progress, market trends might suddenly face recession or unexpected alarm. This can mean that your entire startup is at stake, and there are just two outcomes in this situation: foreclosing of your startup or deploying a contingency proposal; because if there is no market, there is no sales either.
Your team loses interest
The growth of a startup truly relies on the way the team members support each other and respond to situations. The members of a core team can lose interest when they lack confidence in an idea or if they have found alternate opportunities. This indication can have an extremely negative impact on your startup and will require immediate attention.
Your startup scales without validation
Scaling signifies the growth phase of the startup and means that your team should rework on the company’s strategies to cope with the expansion. What happens when an idea is simply expanded with absolutely no validation? It could lead to loss or shutdown or several other mishaps. Scaling is relevant only when the service or product has a demand in the market. When there is no validation, it is a failure.
Your startup is not allocated enough time
Raising a startup from the inception stage to the implementation stage requires a lot of patience and time to succeed. Several startups bootstrap at the initial stages to manage expenses and allocate maximum time. However, when time is insufficient, an idea does not get a chance to become reality. This is one of the reasons for the failure of many startups.
Your team has too many ideas
Every startup has a core team that takes care of different aspects of the company. When there are too many co-founders, there is likely to be a misalignment in the company’s direction. Ideas can experience deviations and strategies can undergo changes. Eventually, deployment can never happen. Several startups shut down when they lack human resource planning. This year, several big startups, like PepperTap, had shut down abruptly because they couldn’t achieve their targets and because too many human resources failed to contribute.
Do you see any of these signs in your startup? If you do, then it’s time to act now.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory)