Amazon inks content licensing deal with T-Series

E-commerce giant Amazon has signed a long term content licensing partnership with T-Series for its yet-to-be launched Prime Video service.

New releases by T-Series will be streamed within a few weeks of their theatrical release in India, Amazon said in a statement today. The movies include "Tum Bin 2", "Raabta", "Simran", "Chef", "Yaariyan 2", "Hindi Medium", "Wajah Tum Ho", "Hate Story 4" and "Noor".

Amazon Video India Director and Country Head Nitesh Kripalani said,

T-Series is one of the leaders in the Indian entertainment industry. As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release. We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love. We will continue to add more content in the coming months, he added.

Seventeen under-production films of T-Series will first be showcased to subscribers of Prime Video before their television premiere.

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T-Series Chairman and Managing Director Bhushan Kumar said,

T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for our future under-production films with Amazon is another step in that direction

He also added by saying that,

We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both Amazon & T-Series and we wish great success to Amazon Prime Video

Amazon has previously signed a long term agreement with Dharma Productions where it would stream films and upcoming releases from the production house on Prime Video in India. In this deal, the users of Prime Video will get unlimited streaming of their movies under the subscription. The e-commerce went upto to sign a content deal with Mukesh Bhatt-owned Vishesh Films as well. It also went up to sign a partnership with Excel Entertainment for its first show called Power Play, which would be based on cricket and showbiz.