It really is all about content. Creating content that is relevant for your target audience, making it as engaging as possible, and ensuring that the right people see it are the three keys to building great relationships. It’s also what it takes to solidify your brand identity.
The trouble is, keeping up with content creation and promotion is time consuming and difficult. Fortunately, having the best content writing tools can help. Check out these 7 new content writing tools (along with a few old favorites) for your business.
This online utility gives you insight into which content is currently performing best on the internet. All you have to do is enter in relevant keywords, and you will be served up a list of content that is currently trending.
Are you wondering how your competitor's’ content marketing efforts are paying off? Just enter their URL and see which of their pieces are getting the most engagement. However you choose to use the tool, it’s a great way to find out what’s trending.
Without well developed buyer personas, it’s impossible to create relevant, targeted content. Unfortunately, without some guidance, creating those personas is tricky. This is especially true if marketing isn’t in your wheelhouse.
Make My Persona is a free, online tool that helps you to create very specific personas by asking you a series of questions about your target audience. Once you have finished answering the questions, the tool puts together a profile and extracts it into a Word file just for you.
A meme, when used correctly can perfectly express an emotion, a belief, or simply make a point in a familiar way that audiences find clever and relatable. Memes can be used as a visual element to enhance content. They can also stand on their own as a way to share something interesting or funny.
Image Flip’s meme generator allows you to quickly create memes. You have the option of selecting a popular image from their catalog, or uploading one of your own. You can even use a custom meme template.
All it takes is a few moments to create a meme that will entertain your audiences, or even highlight a key selling point for your products or services.
If you are new to content writing, you might not be aware that many brands do not generate all of the content that they publish. Many curate content from other sources. However, that’s not all. It is extremely common for businesses to use content writing services and freelancers.
These services are especially popular with small businesses and startups that simply cannot maintain content writing staff. However, larger companies use these services as well. The problem is that the work done by these companies varies greatly. Find the right service and you can purchase some amazing content. Pick the wrong service, and you will get poorly written content that has often been lifted from other sources and poorly rearranged.
Pick The Writer contains a variety of professionally written reviews on writing services. You can use these reviews to discern which writing services do the kind of work that is worth the money.
Sometimes, simply adding photos or images to your content isn’t enough. You need something visual to help explain a concept, and you want to stir up plenty of shares and engagement. You need an infographic.
Infogram allows users to create interactive maps, infographics, and charts. It’s made for people who aren’t extraordinarily tech savvy. While this is a paid tool, the 19.99 monthly subscription rate is more than worth it.
Interactive content is guaranteed to create engagement. One of the simplest forms of interactive content is the poll. Polldaddy is a tool that allows you to quickly create surveys and polls. Then, these can be shared with your audience via your blog, email, or social media.
When you create a survey, you will be able to select from a variety of question types. These include free text, multiple choice questions, along with likert scales.
Even better, when the results start rolling in, Polldaddy can export the data in the form of PDF, Excel, Google Docs, and more.
Knowing which long tail keywords to use is key to mastering SEO, and to getting the right people to see your content. UberSuggest is a keyword research tool. You enter in a relevant keyword phrase, and it returns a list of long tail keyword phrases that it curates using Google Suggest and a few other services.
In addition to providing a list of keyword suggestions, you can specifically search for keywords related to news, videos, or shopping queries. There is also a filtering option that lets you drill down to the exact results that you need. Find a keyword you like, and you can expand it to get even more results.
If you are interested in improving your content marketing efforts, building your brand identity, and developing great relationships with potential customers, you have to create great content. The tools listed above will help you to understand your target audience, exploit trending keywords, and earn the engagement that you are seeking.
Try out one or all of the tools listed above. Any combination of them could truly empower your content writing and help you connect with your target audience.