Today, on March 31, when it was anticipated that telecom 4G newbie Reliance Jio would close its Prime plan, something else happened. Reliance Jio Infocomm has now extended the deadline for purchasing its Jio Prime membership plan as well as the Rs 303 plan to April 15. The company also went so far as to claim that this is the "one of the most successful customer privilege programmes anywhere in the world".
Reliance Jio, in a press release, said,
Considering the unprecedented demand for enrolling to JIO PRIME and doing the first recharge, Jio has extended the deadline for purchasing Jio’s Rs 303 (and other) plans till 15th April.
Jio also announced its ‘Jio Summer Surprise’ programme for its Prime members. With this plan, recharges of Rs 303 or more avail benefits of free services for the first three months on a complimentary basis. The paid tariff plan will be applicable starting July, after the expiry of the complimentary service.
The extension will act as a window for the old Jio customers to transit from free services to paid services. However, the free services remain extended till April 15. Jio users who don’t recharge by the extended date of April 15 will experience degradation and/or discontinuation of services, said the company.
Mukesh Ambani, Chairman of Reliance Industries, said in a press statement,
I want to personally thank you for choosing Jio, and for being a founding member of the Jio movement. A movement to transform India. A movement to empower and enrich each one of you with the revolutionary power and possibilities of Digital Life.
Ambani further claimed that his company has created the world’s largest greenfield 4G LTE wireless broadband network, with over 100,000 mobile towers. He further said that the company will add another 100,000 towers to their network in the coming months, and will be investing over Rs 2 lakh crore, which is the largest anywhere in the world.
Though he did agree that Jio does have small pockets of congestion on its network, he promised to resolve such issues through an increase in investment in the upcoming months.