A thought leader is someone who has developed expertise, tribe, and networks over a period to influence a specific audience in a particular demographic. This means that an influencer cannot be a generalist in a field.
Be it is marketing (Seth Godin, Gary Vaynerchuk) or investments (Mahesh Murthy, Dave Ramsey, etc.), there are many influencers who have worked hard to capture the attention of their audiences and reaped the benefits.
In his perennial article titled “The Sophisticated Marketer’s Guide to Thought Leadership,” influencer Brian Solis has enlightening words of wisdom for his peers.
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“Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you simply do. Smart thinking or communication or publishing does not necessarily equate to thought leadership. Its own people value it on the other side of your work that sets the stage for something great.
Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”
It’s simple to become an industry expert. Just spend 30 minutes a day and get your message seen across the world with some simple tips on content, outreach, and community. While many leaders in the space are too busy to create good content and PR, you can quickly gather a sizeable audience by enlightening your audience in your own unique way. You can light a spark in your industry with just a few content pieces and make waves that put you at the centre of it all.