Bengaluru joins New York, Melbourne and Singapore, gets its own logo

26th Dec 2017
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Bengaluru City joined the ranks of Singapore, Melbourne, New York, and became the first city in the country to have a logo of its own. The Tourism Department of the Karnataka Government recently launched the logo at the Vidhana Soudha, the seat of the state legislature of Karnataka.

Image source: Hindustan Times

The Government of Karnataka put its trust in the creativity of the crowd, the output of which is a crowdsourced logo. Nammur, the design group that was shortlisted, is the face behind the logo. Vinod Kumar, a creative designer and representative of the group, in a conversation with The Quint said,

"It was an open contest after a brief had come in the papers. Uru is taken from Kannada and we have done the typography to match the Kannada font. The typography was created in-house from scratch. We wanted the ‘Be’ and ‘u’ to stand out. I think Bangalore has a very vibrant, vivid open culture which allows people to do whatever they want. It does not restrict your freedom. ‘Be’ and ‘u’ represents ‘be you’."
Kannada-only logo. Image source: The News Minute

Priyank Kharge, Minister for Tourism, Information Technology, Bio-technology and Science and Technology, said he is aiming at establishing a firm brand for Bengaluru city on the global map with this logo. In an interview with News Nation, Kharge said,

"Bengaluru is a brand for investment but we wanted to make it a global brand in the field of world tourism, we wanted to come across as a truly global cosmopolitan city. The idea is to ensure that we portray Bengaluru's history and see Bengaluru as No 1 city."

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