Bengaluru has emerged as the most well-read city in India, while Mumbai and Delhi stand at second and third position, respectively, according to a survey conducted by Amazon India's Annual Reading Trends Reports for 2017.
Director Category Management, Amazon India, Noor Patel, said,
We are very excited with this year's Reading Trends Report and are thrilled to see Indian writers among the most read authors for the fifth consecutive year! We are truly committed to helping our customers enjoy their passion for reading by offering them a wide selection of books with unique choices across languages, genres, and authors.
According to the survey, exam preparation books emerged as the most popular genre on Amazon.in while Indian writing grabbed the second spot. Literature and fiction, personal development and self help, and romance categories were ranked on third, fourth and fifth position, respectively.
Among books, Indian Polity (fifth edition) ranked as the top selling book across the country while Sita - Warrior of Mithila emerged as the highest selling fiction book of 2017. Another exam preparation book Word Power Made Easy by Norman Lewis' came in close at third rank followed by The Power of Your Subconscious Mind and Think and Grow Rich.
Last year's bestseller, Chetan Bhagat's One Indian Girl, continued to rank among the top 10 bestsellers, holding the sixth spot.
Amazon India also conducted a Readers' Poll on its website inviting readers to vote on their favourite book across eight categories. This Is Not Your Story by Savi Sharma is the most popular book of 2017 with the highest votes across categories. Sita - Warrior of Mithila by Amish Tripathi once again received the second highest votes, followed by Dan Brown’s Origin.
According to the survey, I Do What I Do by Raghuram Rajan emerged as the winner under the Business category while Diary of a Wimpy Kid: The Getaway by Jeff Kinney won maximum hearts under children's books category. Under Hindi books category, Heera Pheri by Surender Mohan Pathak topped the poll.
In the non-fiction category India's Most Fearless: True Stories of Modern Military Heroes by Shiv Aroor won the readers hearts while in the romance book category Our Story Needs No Filter by Sudeep Nagarkar topped the poll. How to Be a Bawse: A Guide to Conquering Life by Lilly Singh was voted as the winner under the self-help category.
(With inputs from IANS)