Software as a Service (SaaS) startup Paperflite has closed a $400,000 seed funding round, led by The Chennai Angels, an angel investing group.
Paperflite enables small and mid-sized companies to improve their sales through content-sharing tools. The tools help enterprises deliver right sales and marketing pitch to potential buyers.
The platform is available across web, tablets and phone.
Headquartered in the US and having offices in India, Paperflite counts Freshworks, Red-Eye and DataTracks in its B2B clientele.
Paperflite was founded by Vinoth Kumar, Yega Kumarappan and Anant Bhat, all of them friends and former colleagues from Cognizant.
Vinodh said, “Today, content is everywhere. It is at the core of how we communicate with our audience. The number of channels are exploding and businesses are losing control over the amount of content they create, how they distribute to the right audience and measure how buyers are engaging with them.”
Adding, he continues, “We built Paperflite so marketing teams can drive smarter content marketing decisions and empower sales with relevant content contextualised to their sales opportunity. The transformative results of our customers' success in a short span of time are proof of how content in context can steer marketing organisations forward with clear, insightful decisions.”
Ajit Chordia, who led the investment from The Chennai Angels, said, “We are excited to join Paperflite to enable them to fully harness the rapidly growing demand for the product. With increasing levels of sophistication that buyers expect, Paperflite helps businesses leverage content effectively to create value at every stage of the buying journey and improve sales effectiveness.”
Lakshmi Narayanan, ex-Vice Chairman and ex-CEO of Cognizant, who also participated in the deal, said, “Sales and marketing are witnessing a massive digital transformation to enable businesses create an engaging buying experience for their customers at every touchpoint. I’m excited about the Paperflite team’s well-rounded experience to execute on this mission and their ability to translate this market opportunity to solve a critical problem of how companies interact with their prospects.”
Girish Mathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO of Datatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO of Caratlane participated in the round as a part of The Chennai Angels amongst others. The round also saw participation from Like Mind Ventures led by Krishnan Srinivasan and an HNI group led by Adrian Rusu from Singapore, both of whom join the board as Observers.
KS Vishwanathan, Vice President, Industry Initiatives, Nasscom said, “In line with its constant efforts to encourage new age innovation and entrepreneurship, Nasscom continues to support disruptive technologies in the country. Paperflite is one such example that distinguishes itself from various other content marketing companies in terms of its uniqueness and intelligence, giving customers a unique experience, standardised across every touchpoint.”
“In order to develop effective content, companies require the right solution to get information about their prospective audience’s preferences, challenges and thought process. With the right technology and objectives, I believe that Paperflite impeccably meets the essential requirements of the marketing and data world. With its affordable cost to small businesses it shall help them drive higher growth,” Vishwanathan added.
In December 2017, sales-readiness platform MindTickle had raised $27 million in Series-B funding led by Canaan Partners, with participation from investors like Accel Partners, New Enterprise Associates (NEA), and Qualcomm Ventures.