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Tata Group's TataCLiQ ties up with Unicommerce for omnichannel

Athira Nair
19th Jan 2018
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TataCLiQ, the omnichannel retail platform owned by the Tata Group, has tied up with omnichannel solution provider Unicommerce. The two companies aim to enhance the omnichannel capabilities for brands registered on TataCLiQ’s website and help them get higher sales with the same inventory through a centralized inventory for both online and offline operations.

Sauvik Banerjjee, Chief Technology Officer, TataCLiQ.com said, “We are true brand partners as we integrate with sellers focusing on perfecting the customer experience. By onboarding brand stores, customers are offered the latest products and ranges, as well as exclusive lines not available on other platforms. Our partnership with Unicommerce is another effort in this direction, where TataCLiQ is a true knowledge partner bringing the consumer understanding and technology scale to retailers and brand partners to deliver a delightful offline-online experience to brand-affined Indians.”

TataCLiQ claims it introduced the first real omnichannel experience in India called ‘phygital’, starting with fashion and electronics. TataCLiQ has a limited number of sellers, unlike Amazon, Flipkart, and ShopClues, which have a many.

TataCliQ is brand-focused and onboards only brand-authorised sellers. Although it does offer discounts, lower prices are neither its USP nor critical to expansion. TataCliq does not deal in the commoditised space either. For the regular marketplaces, products with a low ASP (read unbranded, or local labels) bring in large business volumes.

In omnichannel, the entire process of identifying a product, browsing, showing interest, purchasing, and delivery can be done across any channel—either offline or online as the customer prefers. TataCLiQ has an advantage here. While Flipkart and Amazon have larger warehouses and control the supply chain, TataCLiQ’s is dis-aggregated, as their inventory resides at partner stores.

Unicommerce’s solutions aim to improve customer experience and increase brand sales. These offerings are used by multiple players to manage more than 1,000 stores, and it claims to be an end-to-end supply chain solution provider (omnichannel, warehouse management, vendor management etc) for both online and offline merchants, serving more than 10,000 registered vendors, with a presence in more than 220 cities in India.

The platform says it processes more than 100 million shipments annually, amounting to 15-20 percent of overall India’s e-commerce transactions.

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