Weddings have always played a quintessential role in Indian culture. Be it a glamorous Bollywood-styled wedding or a private ceremony, weddings are becoming more elaborate and expensive by the day. Even a typical Indian wedding calls for meticulous planning. After all, it is the D day where everything has to be perfect. This means several stressful and tiring weeks spent in preparation for the event, including a lot of legwork for shopping, arranging for caterers, sending invites, and so on. But with Mumbai-based Minnat Lalpuria’s startup 7Vachan, things may just get fairly easy.
Minnat’s venture stands out among all other wedding planners since it works like a wedding consultancy. It helps in facilitating various aspects of a wedding like zeroing on a venue, hiring a photography, arranging the caterers, among others. Her startup ensures that the customers get the best services at the cheapest price. She takes a two percent commission for each service.
Minnat completed her schooling from Arya Vidya Mandir in Juhu, Mumbai, and did her engineering from SP Engineering College. She worked in TCS for six months, and then started working in the digital marketing department. After gaining a work experience of five years, she did her MBA from Indian School of Business.
Thereafter, Minnat decided to start her own business, and was immediately taken with the idea of wedding consultancy service. She was inspired by her father who is in the real estate business, and received complete support from her family for this decision. While speaking with YourStory, she earlier said,
We are not matchmakers or wedding planners. Wedding planners help organise theme-based weddings, while we act as consultants.
7Vachan shortlists three-four options for each service as per the customer’s requirements, whether it be dresses, beauty services, jewellery, decorator, venue, or photographer. Minnat’s company has collaborated with different brands to ensure customers receive discounts.
Minnat founded her company 7Vachan in September, 2012, and she provided service for 300 weddings in the same year itself. She has provided services for more than 10,000 weddings till now. She offers services to over 3,500 weddings each year, and has built partnership with nearly 6,500 hotels. The company, which had only one employee when it started, now has 12 employees.
The company was started with an investment of Rs 2 lakh, and had a turnover of Rs 50 lakh in the first year itself. Now, Minnat’s company has a turnover of Rs 10-12 crore every year, and she estimates that the profit reaped by the company will soon reach Rs 18-20 crore.
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