Greek yogurt Epigamia pulls of a superhit; Rajasthan to host 36-hour hackathon

Monday March 19, 2018 , 2 min Read

Indians have made rapid strides in the world of technology, but not all is right globally and in India. At the Future of Work conference, Krishna Kumar, VP and Head - Global Delivery, Sasken Technologies, noted,“We have a perennial problem with freshers, only two percent of them are qualified for engineering jobs.” Sagar Paul, Director, Client, Services & Strategy, ThoughtWorks, too had a similar observation.

Spurred by the success of previous editions, the Rajasthan government has announced Hackathon 4.0, a 36-hour, coding marathon from March 19 to 21, 2018, at University Rajasthan College in Jaipur. The hackathon is part of the Rajasthan IT Day celebrations, part of the government’s endeavour to provide a conducive environment to spur innovation and raise the technical prowess of the state’s young people.

Greek yogurt brand Epigamia was launched in 2015 as a complementary product to ice cream. It proved to be a sleeper hit and while it was launched as a complementary product to the ice cream brand Hokey Pokey, the team soon realised it could become larger than Hokey Pokey. Epigamia saw sales of 10,000 cups in the first month of launch.