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[Monday Wrap] From solving habitual tasks to affordable interior designs - your startup fix to start the week

Team YS
14th May 2018
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YourStory brings you a list of promising startups we discovered through the week.


When we use internet banking, most of the time we end up going through six-to-eight steps before completing a task. Or, if you are a writer using WordPress, you have to go through multiple steps to publish the story for the desired search engine optimisation. Hyderabad and Bay Area-based startup 3LOQ is working with a bunch of companies, mostly bankers, to implement AI to complete habitual tasks. The company was started by Anirudh Shah and Sunil Motaparti, who met in 1999 at Carnegie Mellon University, Pennsylvania.

Anirudh Shah and Sunil M

The rules of investment have changed over the years, and peer-to-peer lending is being viewed as an investment avenue that is expected to give returns to the tune of 18-22 percent, according to industry estimates. Bengaluru-based Finzy is trying to tap on to just that. Amit More’s background in finance had him excited about the credit opportunity in India. He teamed up with Abhinanadan Sangam, and the duo chose to set shop in the ripe Indian digital lending market. Finzy was incorporated in October 2016 with Bridge FinTech Solutions Pvt Ltd as the parent company.

Founding team of Finzy (L to R) - Amit More, Abhinandan Sangam, Vishwas Dixit and Apoorv Gawde

International patients can now get fair reviews and ratings of an Indian hospital before they plan any medical procedure in the country. MedMonks, founded by three Indian doctors – Gautam Sethi, Priyank Tyagi, and Shubesh Tyagi - has made it easy for international patients to get information on the quality of hospital services in India and lets them compare costs of each deliverable at their fingertips. From a handful of hospitals at the beginning, MedMonks now has tie-ups with over 500 hospitals and 50,000 doctors.

From left to right - Founders of MedMonks - Gautam, Priyank and Shubesh

Getting your home interiors done can be quite a daunting task. It is not easy to find the right contractor or interior designer, and frequent delays, un-explained cost overruns, and a lack of transparency seem to be a given. Ashish Dhingra saw a massive business opportunity in this segment and built a team of professional designers and project managers, and started undertaking interior design projects. Set up in 2014, MarksDzyn is an aggregator for interior design and construction services, and provides design services through a standard pricing.

Ashish Dhingra, Founder - MarksDzyn

“Milkshakes are a gift from heaven that come in different flavours,” said author Anthony T Hincks. And 22-year-old Utsav Batra whole-heartedly agreed. Being a foodie who loved to try and taste different flavours, Utsav thought of starting Bob’s - The Shake Store. The idea was simple, bring in the best milkshake flavours and tweak them for the Indian palate. A commerce graduate from the University of Delhi, Utsav’s idea was to create a dessert getaway, a vertical still traditionally dominated by Indian ideas of ice-creams and kulfi.

Utsav Batra - Founder - Bob's - The Shake Corner

Most of us go through the rigmarole of wanting to wear something unique every day. The need for exclusivity and the desire to own something new each time is a constant challenge for many. Enakshi, founded in 2018 by two friends Maharsh Shah (20) and Namya Patel (22), attempts to address this confusion with a unique concept. Enakshi is an online boutique for women, which offers fusion wear created by a pool of designers, handpicked by the founders.

Namya Patel and Maharsh Shah

Technology has entered every nook and corner of life, and your sleep is the latest to embrace it. Bengaluru-based Sunday Mattresses uses technology to build mattresses that help you sleep every day as if it were a Sunday. Sunday was launched in 2015 by Alphonse Reddy, a graduate of BITS, Pilani, and INSEAD business school, France, with an initial investment of Rs 40 lakh from family and friends.

Alphonse Reddy, Founder and CEO, Sunday Mattresses

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