[Monday Wrap] From AR to help shop to changing how urban India invests - your startup fix to start the week

Born in the corridors of IIT Delhi, Adloid improves customers’ retail-buying experience with an augmented reality solution. The B2B solution, founded by Kanav Singla and Mohit Malik, uses AR, ML, and AI, and caters to retail and lifestyle companies, home decor and furniture makers, car manufacturers, and real-estate developers.

Like new parents, even pet parents need help and guidance. Whether it is taking care of your pets, or information on what to feed them, Gurugram-based PetSutra is a one-stop online destination for pet parents. Launched by Amol Sharma, an alumnus of XLRI, the startup aims to build a holistic pet ecosystem by connecting pet lovers and delivering pet products.

A lover of board games, Krunal Veera joined hands with his wife, Jill, to start The Board Game Co. The Mumbai-based startup has one aim - to change the game plan when it comes to employee engagement and training. This they do through strategically designed and curated board games that aid in stress management, enhance lateral and cognitive thinking, reinforce team building, and promote overall mental well being.

Keen to make a difference to people and help combat Delhi's air pollution, Gaurav Arora and Bhawani Bhateja started BreatheFresh. The bootstrapped startup brings everyday solutions to improve indoor air quality; its indoor air purification solutions are natural and chemical free. BreatheFresh is looking to add more products to its portfolio soon.

With their IISc-incubated startup LabToMarket, Sudhir Kumar Sinha and Sreenivasa Rao Ganapa promise cost-effective safety for railways with AI tech. LabToMarket aims to change the reliance on humans, letting technology take over manual tasks so as to reduce the scope for errors. The startup has created an entire digital transformation stack for the railways, where platforms where a train arrives and other lines can be managed through tablets, and station masters can automate entry and exit of trains.

Chennai-based Klinikals is a platform where a patient can get all healthcare services at one place. Raj Kunnath, Kenneth R D Massey, Senthil Kumar A, and Rakesh Kotakkalathil had one mission: to ensure that healthcare services are delivered home with Klinikals. The startup brings collection of lab samples and delivery of medicine on a single platform, and is now piloting the 'Klinician' app for healthcare professionals.

The increasing internet penetration and affordability of mobile phones may have led to solid growth across sectors in India, but the rural sector and crafts ecosystem is still far from benefiting. It was to tackle this problem that Aparna Challu in 2016 launched ecommerce startup CraftsBazaar, which connects India’s rural artisans with global consumers.

Online fundraising is increasing in popularity with every passing day, and Chet Jain and Chaitanya Atreya in 2014 decided to found Crowdera, which doubles up as a crowdfunding platform and donor management agency for NGOs. The fundraising and donation management platform is free for non-profits, and provides value-added services such as fundraising strategies, digital marketing, and PR.

Mumbai-based iGenetic Diagnostics, which applies molecular biology to medical testing to get quicker and more accurate results, is aiming to disrupt the healthcare sector. Founded by Arunima Patel, Siddharth Patodia, and Homer Paneri, the startup wants to be a leading organised pathology company solving unique problems, especially in areas such as infection, oncology, and infertility.

Vasanth Kamath (27), Anugrah Shrivastava (28), and Rohan Gupta (27), all IIT-Kharagpur graduates, want to change the way urban India invests. Their Bengaluru-based startup, Smallcase, is betting big on thematic investing to outperform the market. Smallcase offers theme-based baskets – be it “Incredible India” or “The GST Opportunity" - with stocks listed in different proportions to offer the best returns.

Dr Rajesh Dash, 45, and Sushant Shankar, 28, met at Stanford University, and decided to found HealthPals, a smart platform that helps predict heart disease and offers treatment plans. The innovation leader in Precision Prevention uses data to predict cardiovascular risks and helps “predict” and “prevent” the disease.

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