Club Mahindra -backed Xoxoday acquihires Mumbai-based Blue Bulb

Blue Bulb's offering will get integrated with Xoxoday experiences, and be provided to existing enterprise customers to engage their workforce in team-bonding activities and rewards.

Club Mahindra -backed startup Xoxoday announced that it has acquihired Blue Bulb, a localised tours, experiences and activities startup based in Mumbai.

Xoxoday provides experiential rewards, loyalty and engagement solutions to enterprises for their employees, customers and channel partners. Blue Bulb, on the other hand, has been selling unique local experiences primarily to locals in Mumbai, Bengaluru and Goa for the last eight years.

Experiences as reward and engagement solutions are provided to small, medium and large enterprises for their employees, channel partners and customers to influence positive behaviour and business value for organisations. Xoxoday currently works with 800+ enterprises like HCL, ITC, Eclerx, Adobe, Siemens etc., with investors including Club Mahindra and Kshatriya Ventures.

The experiences via social reward and engagement platforms help HRs to simplify tasks like improving productivity, efficiency of the employees, reduce cost of hiring, reduce attrition, provide better RoI for HR investments along with other benefits. Marketing organisations purchase the digitised programme and experiences to achieve targets by gamifying sales person targets, channel partner engagement, referral and trade schemes.

Blue Bulb's local experiences will get integrated with Xoxoday experiences, and offered to existing enterprise customers to engage their workforce in team-bonding activities and rewards. The same experiences will be available for members of Club Mahindra as well.

Sumit Khandelwal, Co-founder, Xoxoday said, “We believe that Blue Bulb's unique local experiences would add value to our business and will help us to improve our relationship with the vendors of the experiences. Also, we are glad to have a passionate entrepreneur like Regan Rodricks, Co-founder, Blue Bulb joining Xoxoday as AVP-Sales to drive business in Mumbai and West region.”

Regan Rodricks, C0-founder, Bluebulb, said, “I am very excited to bring Blue Bulb's unique experiences portfolio to Xoxoday and to explore how Xoxoday's vast enterprise customer base can benefit from this, especially in team bonding and rewards. I look forward to harnessing Xoxoday's vast resources to strengthen vendor relationships and drive business, primarily in Mumbai and the western region.”