These 6 startups are making sure healthy, nutrient-rich meals reach your doorstep every day
Too tired after a long day to make dal-sabzi? Don’t order in that greasy fried chicken yet; these startups will help you stick to your diet plan with healthy meal options.
You are what you eat. With the rise in lifestyle diseases, people are now keen to say goodbye to their fast food days and seek healthier options.
But running the rat race hardly leaves one with the time or energy to whip up healthy meals at home. Skipping breakfast, a harried 15-minute lunch, and a late-night takeout dinner is increasingly becoming the norm for the working class.
Noticing this trend, startups started sprouting up, trying to cash in on this opportunity while ensuring that the best nutrition reaches people with minimum possible effort expended at their end.
The healthy foods market is a fast-growing segment in India. As of 2016, it touched Rs 10,000 crore in revenue. While this is less than 10 percent of the overall food market, many believe the market will pick up pace in the coming years.
In the constantly evolving food space, a few names stand out, including Eatfit, Curefit’s food technology arm; and Manipal Group-backed Bengaluru-based Growfit.
We list six startups that are not only making healthy and delicious food but also delivering it to your doorstep.
Healthie
Sporting the tagline #HealthieBhiTastyBhi, this startup is on a two-pronged mission: to make India healthy and to build a solid business by offering healthy food that is also delicious.
Currently delivering in Delhi-NCR, Bengaluru, Mumbai and Hyderabad, Healthie was started by serial entrepreneur Rajesh Sawhney in 2017. The startup serves up meals that are healthy and have an Indian touch for the urban lot.
This is Rajesh’s second stint in the food technology space - he had started InnerChef back in 2015.
Healthie provides Super Bowls, Super Sandwiches and Super Thalis along with its Black Range of Black Beast (sandwiches), Black Rice Bowl and more. One can either home deliver via Healthie.in or order in from on-demand apps like Swiggy or Zomato. [Read more]
PurpleBasil
Started by self-proclaimed foodies and husband-wife duo Dhananjai Raja Kuttad and Rashmi Ghale in 2016, Bengaluru-based PurpleBasil is an online healthy food delivery startup that targets two customer groups - those who want to eat healthy and tasty food, and those who are fitness conscious and want to solve the food part in their fitness regime.
They’ve also partnered with Multifit, a Pune-based fitness chain, to enable customers to pick up meals after their workout.
PurpleBasil is a team of just under 20 people, including kitchen staff (from chefs to cleaning staff) as well as the delivery fleet, and is currently serving close to 3,000 meals on an average every month.
By 2021, the company also plans to launch in Hyderabad and Mumbai. [Read more]
Yustrength
Catering to celebrities like Sonakshi Sinha and Bobby Deol, this startup provides healthy and tasty meals based on a subscription model. Daily, weekly or monthly-based meals are personalised for each customer and are different from the ones available online for home delivery.
Inspired by his own weight loss and fitness journey, founder Yusuf Nalwala started Yustrength in 2013. Yustrength is currently operational only in Mumbai and caters to more than 20-30 clients per month; it has 400-500 orders monthly through online portals.
The meal has detailed content description for every meal and a transparent framework. The venture is currently bootstrapped. [Read more]
Kalchi
Cooking 3-4 nutritious meals a day and finding healthy food for kids’ snack and lunch boxes: these problems inspired Payal Srivastava, Sudeep Srivastava and Shashi Bhatia to start Bengaluru-based Kalchi in 2016.
Kalchi provides packaged on-the-go meal options that are fresh, have balanced nutrients, and are free of preservatives.
Currently available in stores such as Nature’s Basket, Spar and BigBasket, they provide ready-to-eat kebabs, ready-to-eat curry spreads and ready-to-cook marinated chicken.
Testing for nine months with a hired chef and receiving constant feedback has helped them reach their goal of creating authentic Indian tastes. [Read more]
Tandurust
Started by fitness enthusiasts Pushpesh Dutt and Sudhanshu Sharma in December 2014, Bengaluru-based Tandurust scored more than 10,000 orders in the first seven months of operations itself.
According to the founding duo, a person should have six meals a day and they are striving to deliver four of the six. Their meals are nutrition-measured, calorie-counted, and use minimum oil and salt.
Having a clientele of top companies such as Goldman Sachs, HSBC and CISCO, they offer a subscription-based weekly or monthly meal service. Economic and healthy, their meals range from Rs 60 to Rs 120. [Read more]
Foodgasm
A restaurant in Bandra, a home delivery option and a healthy, monthly meal subscription service for a limited audience make up Foodgasm.
A fitness freak, half-marathoner and crossfit enthusiast, founder Kapil Ghorpade wanted to deliver healthy and tasty food that is fresh and natural.
With dishes like ‘Quinoa Biryani’ and ‘Black Rice Pulav’, Foodgasm’s healthy meal service, One Up, offers customised meals to its corporate clients, health enthusiasts, and people living alone.
The company is looking to cover all areas of Mumbai first and then later move to Delhi and Bengaluru. [Read more]
With these startups just a call or click away, you don’t have to worry about cooking healthy meals or foregoing those cravings to order only salads. Start your fitness journey today.