Ask anyone about the divide between designers and engineers, and one of the complaints that you are likely to hear is that the former feel the latter don’t adhere to what they designed, while engineers feel that designers fail to understand that some things cannot be implemented in a working product.
There is also a general misconception among engineers that creating a good user experience (UX) is outside their area of expertise, and a job better suited to designers. The truth is that good UX isn’t only about a decorative appearance, but creating something that works well for the end user. And engineers, admittedly, have been doing that for years.
So, what really goes into the creation of a good UX?
SamsungNext, Samsung’s early-stage investment and innovation arm that focuses
on software and services, is holding a special Masterclass at TechSparks 2018 that focusses on “UX for engineers; pro-tips on how to delight your users with less and why that's a good thing”.
The class will be conducted by Royi Benyossef, who is the ecosystem relations manager at Samsung NEXT TLV, an early stage investment and innovation arm that focuses on software and services. Royi is also an Android Google expert. He has significant experience as an Android evangelist on stages that include 4YFN/MWC, Google I/O, AppsWorld, DroidCon, CodeMotion, BABBQ and more. Prior to joining Samsung, Royi was the Android group leader at Vidmind, where he managed a multinational group of engineers in designing and building Android clients for Vidmind’s OTT platform and proprietary Android-based Smart TVs and STBs with Hisense.
The Masterclass, will be held on 5th October at 3 pm to 4 pm, and will be one of the highlights of TechSparks 2018. It will focus on:
- How storage, memory and network performance are key for a great UX and easy hacks to create a great UX;
- How push notifications can be leveraged as a great tool, but how overuse can be counter-productive; and
- How modern mobile SDKs help you gauge your users and provide them with what they need
This is a one-of-a-kind opportunity to learn from a company that has redefined innovation and design. And, as the torchbearers of innovation within Samsung, Samsung Next is helping build, grow, and scale great ideas, at whichever stage of the life cycle they are. In an ever-changing and increasingly decentralised world, they have a unique approach to empowering consumers, and strengthening enterprises.
TechSparks 2018, YourStory’s flagship event will be the biggest gathering of entrepreneurs, technologists, investors, mentors and business leaders of the enterprise and startup ecosystem. It’s an opportunity to meet experts and peers, conduct conversations, get insights from changemakers, learn from industry pioneers, and engage with the best from India’s ecosystem and overseas.
Sign up for the SamsungNext UX masterclass with Royi Benyossef and transform the way you can leverage a great UX experience to grow your business.
Date: October 5, 2018
Time: 3 pm to 4 pm
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