Cure.fit back in the acquisition game, acquires mental healthcare startup Seraniti
Mukesh Bansal and Ankit Nagori’s health and wellness startup Cure.fit has acquired Bengaluru-based integrated mental wellness platform Seraniti. After acquiring Fitness First, 1000yoga, Kristy Kitchens and a few others, Cure.fit is now focusing on its mental wellness platform - Mind.fit.
Seraniti clinics at Bengaluru and Pune have rebranded under the Cure.fit banner as Mind.fit, the startup’s dedicated mental wellness vertical offering online and offline yoga, meditation and therapy services.
Mind.fit’s yoga chain claims to have a membership of about 11,000 people, and conducts 160 classes/day across 70 centres. Seraniti is Cure.fit’s second acquisition for the Mind.fit vertical after the integration of 1000yoga last year.
Serviced by 15 therapists, Seraniti currently undertakes over 500 active sessions a month in both its Bengaluru and Pune centres. As part of the post-acquisition process, all Seraniti’s customers will seamlessly transition to Mind.fit.
Apart from benefits like better pricing, access to Mind.fit yoga and meditation centres, DIY tutorials, and appointment booking though the Cure.fit app, Seraniti customers will gain the opportunity of engaging with Cure.fit’s holistic health approach, where nutrition and physical health form a crucial part of mental wellness.
Founded in 2016 by award-winning mental health practitioner and currently Cure.fit’s mental wellness expert Shyam Bhat, Seraniti was established as a platform, which offers psychotherapy services integrating both Eastern and Western philosophies to address the rising incidence of depression and other mental health issues in today’s urban Indian setting.
Commenting on the acquisition, Ankit Nagori, Co-founder, Cure.fit, said,
“The driving philosophy of Cure.fit is to transform the approach to health and fitness in India. With over 50 million people suffering from depression and anxiety disorders, India is set to face a mental health crisis that will particularly affect the millennial population, who form our target demographic. Mental wellness is one of the core pillars of the Cure.fit model. The addition of Seraniti is an important milestone as it fortifies the Mind.fit portfolio and allows us to enhance awareness and access to quality preventive and therapeutic mental health management to our growing customer base. Since our products are designed to work cohesively for all-round well-being, our customers are nudged to assimilate the same approach as a part of their fitness routine”.