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Capillary Technologies launches shopping app DealHunt; aims to strengthen customer acquisition strategy for brands

Apurva P
10th Jan 2019
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Capillary Technologies launches deals and coupons shopping app DealHunt, positioned as a one-stop destination for the best deals across 20+ categories.

Cloud-based software solutions company Capillary Technologies has launched DealHunt, its first exclusive deals and coupons shopping app. The app is a one-stop destination for offers and deals across categories such as fashion, beauty, food, health, travel, and electronics. The android version is available in the Google Play Store; the iOS version will be released later this month.

Capillary Technologies Team
The Capillary Technologies team.

According to the press statement, the offers and discounts on the DealHunt app are backed by Capillary's AI-powered technology with in-depth analysis on user preferences. This will enable cusomers to avail the most recent offers at online or offline stores from over 1,000 brands at the best price within their location/proximity.

“Our association with multiple brands over the years has played an integral role in our journey towards the creation of the DealHunt app. The AI-powered platform makes the app a unique offering for users to identify and pick offers and discounts across top brands. This initiative is a win-win situation for both consumers and retailers. The coupon code can be used offline as well, which increases footfall in stores,” said Aneesh Reddy, CEO and Co-founder.

The app aims to strengthen customer acquisition strategy for brands, which would be an addition to the customer loyalty programmes that Capillary already offers, the statement said.

To ensure the credibility of all offers listed on the app, a DealHunt team will update the most recent offers after consultation with the respective brands. Capillary Technologies is also set to launch a loyalty programme through which users can redeem loyalty points at their convenience. It provides CRM and loyalty management solutions to more than 80 percent of all the best-selling and popular brands across categories in the market.

Last year in February, Capillary Technologies had raised around $20 million from its existing investors, including Warburg Pincus and Sequoia Capital.

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