Edtech startup Digiperform raises $3.6 M from HT Media

Delhi-based edtech startup Digiperform will use the funds to accelerate its growth in the market and build brand awareness.

Digital education platform Digiperform announced on Wednesday that it has raised $3.6 million from HT Media.

The Delhi-based startup will be using the freshly raised funds to accelerate its growth and build brand awareness and marketing in India.

In a press statement, Manu Jolly, CEO of Digiperform said, "The investment will add momentum to our capital raising and supports our focus on marketing in order to accelerate brand awareness and presence across India."

Digiperform is already operational in 14 Indian states, across 36 centres and has 10 more centres in its pipeline.

Founded in 2014 by Manu Jolly and Vaibhav Vats, the digital educational platform offers short-term skill training courses for job seekers, working professionals and entrepreneurs - those looking to build on their digital skills.

The platform works on a hybrid training model which has a combination of brick-and-mortar classroom teaching, online coaching and virtual systems of learning.

"We are focused to create highly skilled and efficient manpower to support digital economy in India by offering in-demand, job role-specific curriculum and training," said Manu Jolly.

Digiperform offers over 50 digital marketing training programmes that are designed for 10 different job industries.

Since inception, the edtech platform has trained more than 350 batches and 18,000 individuals across the country.

According to their website, the platform has provided 4,200 placements so far. Their list of recruiters includes Adobe, Microsoft, Wunderman, Airtel, HCL, ICICI Bank, Snapdeal, Quikr, Bajaj and Accenture, among others.

The startup is focused on bridging the gap between industrial digital needs and the availability of skilled individuals.

According to a media source, by providing training on digital skills, individuals trained through Digiperform are able to earn salaries of Rs 14,000 per month and above, adding up to Rs 4.3 crore per month to India's GDP.