Truecaller crosses 100M daily active users in India
Truecaller now has 130 million daily active users globally and over 500,000 premium subscribers.Tarush Bhalla
Truecaller Co-founder and CEO Alan Mamedi recently took on Twitter to announce that the company has reached 100 million daily active users in India. Along with this achievement, the company blog said that Truecaller now has 130 million daily active users globally and over 500,000 premium subscribers.
The company states that integrated service offerings like calling, SMS, instant messaging, flash messages, video calling, and payments, are strong factors for reaching this milestone. Further, it added that these services go synonymously with smartphones and more Indian users are relying on the platform for its integrated services.
The company also said that every tenth active user in India has linked their bank account to Truecaller Pay, and 60 percent of all the people who are coming onboard on Truecaller Pay happen to be experiencing UPI for the first time.
“India is one of our focus markets and we are very pleased to have hit this landmark. We feel extremely privileged to know that there are 100 million people in India who trust our brand and use our services daily,” added Alan.
Truecaller launched its payment service 'Truecaller Pay' in March 2017, in partnership with ICICI Bank. In June 2018, the company acquired Mumbai-based startup Chillr, which was in line with its plans to go deeper into the financial services ecosystem of India. Truecaller is also reportedly planning to enter into credit business in the first quarter of 2019.
Additionally, Alan said, “There are very limited mobile-only services that have an impact on these many users each and every day and we are very proud to be a part of this exclusive group. We will continue to expand in the Indian market and integrate more services to create a robust unified communication platform, and simplify the lives of our users.”
Over the past 24 months, Truecaller has heavily invested in the India market, and today, more than half of its employees are from India. It has offices in Bengaluru, Gurugram, and Mumbai.
Last month, the company also said that it is hosting all its Indian user data locally.
Tarush is driven towards delivering unbiased and accurate reportage while engaging with as many mediums as possible to narrate a fresh perspective. Working for the past few years in the digital space with YourStory, he has covered the Indian technology ecosystem extensively, focusing on new age Fintech companies, while building strong connects within the industry.