How Organic India serves 40 countries with 2,500 farmers

Almost 25 years later, Organic India — one of the first organic brands from India — works with over 2,500 farmers, has more than 200 SKUs, and is present in 40 countries.

Wednesday June 16, 2021 , 4 min Read

‘Organic’ isn’t a new-fangled phenomenon, certainly not for Bharat Mitra and Bhavani Lev, who decided to promote “true wellness” through a blend of herbs, spirituality, and Ayurveda.

After travelling across India to research the plethora of herbs available, the duo launched Organic India in 1997 in Lucknow to “provide solutions for healthy, conscious living.”

Almost 25 years later, Organic India — one of the first organic brands from India — works with over 2,500 farmers, has more than 200 SKUs, and is present in 40 countries.

“Bharat and Bhavani saw what others saw 10 years later. They saw the future of the global environment, and decided to raise awareness about holistic living through Organic India,” Subrata Dutta, Group Managing Director, Organic India, says.

And to think that it all began with one product!

At present, Organic India offers more than 23 varieties of teas and infusions, and over 30 organic certified whole herb supplements in vegetarian capsules. This immunity-boosting range packages the benefits of turmeric, cinnamon, giloy, ashwagandha, and ginger.

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