Inside Wordline’s India expansion strategy

Ramesh Narasimhan, CEO of Worldline India, says the payments company is working towards innovations to bring more SMBs (small-to-medium businesses) on board and is not too bothered by emerging startups in the space.

Monday May 16, 2022 , 3 min Read

Hello Readers,

Micro, small and medium enterprises (MSMEs) are responsible for 29 percent of India's GDP and 50 percent of the country's exports.

With SMBs (small and medium businesses) growing 50 percent year-on-year, French payment and transaction multinational Worldline now aims to tap into this sector to expand in India.

The company offers comprehensive payment solutions, ranging from terminals, soft PoS (Point-of-Sale), contactless payments, UPI (unified payments interface), BQR (Bharat QR), BNPL (Buy Now Pay Later), EMIs, online payments, and others.

In an interview with YourStory, Ramesh Narasimhan, CEO of Worldline India, said that the platform, with a merchant base of seven lakh in the SMB segment, will look to expand its base to 10 lakh over the next few years.

"Our solutions across the board have seen the biggest growth coming from SMBs – from the launch of Soft PoS, and cross-border payments – these are all geared towards the SMBs," he added.

Read the full interview here.

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