Jason Kothari founds entertainment co Mythik, aims to create the ‘Disney from the East’
The tech-first global entertainment company was founded with the aim to bring Eastern mythology, history and folktales to a worldwide audience.
Jason Kothari, former CEO of , unveiled his latest venture, Mythik, a new global entertainment company from India.
Mythik aims to share Eastern mythology, folktales, and history to a worldwide audience and create a version of ‘Disney from the East,’ the company said in a statement.
“These ancient stories have a total built-in audience of 3.5 billion people globally and will be brought to life in a modern, immersive way using cutting-edge technology,” it said. The company aims to tell the stories in a way that is impactful and inspires happiness, peace, and hope, it added.
Mythik’s founding team also includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, and Tencent.
“Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories - our history, culture, values, and greatest legends - with the world, leveraging cutting-edge technology across all aspects of the business to create a new tech-first entertainment company,” says Kothari, Founder, Mythik.
The former CEO of Softbank-backed Housing.com served as the CSIO of Softbank-backed Snapdeal, which was valued at $6.5 billion, and also as the CEO of FreeCharge,.
During his college days at Wharton, he acquired his childhood favourite comic book company Valiant Entertainment and became the CEO at the age of 24. He also recruited the management team behind the Marvel Entertainment turnaround and led the turnaround of Valiant, resulting in the sale of the company to China-based DMG Entertainment for $100 million.
Edited by Jyoti Narayan